Professional Experience
Marketing Technology Group Manager
Fisher Investments | July 2021 – Present | San Francisco, CA
- Lead technical team implementing marketing technology across web, mobile, and digital channels for Fisher Investments' global operations spanning EMEA, APAC, and LATAM markets
- Architect tag governance infrastructure handling both opt-in (GDPR) and opt-out (CCPA/CPRA) consent models across global markets, implementing Global Privacy Control (GPC) support and custom CMP integrations
- Manage enterprise MarTech stack integrations: Tealium (CDP/iQ Tag Management), Sitecore (Headless CMS), Selligent (Marketing Automation), GA4 + Google BigQuery (Analytics), and Redpoint Global (Data Management Platform)
- Serve as technical business lead for cloud architecture migrations to Sitecore XM Cloud and Selligent Marketing Cloud platforms
- Develop technology roadmap and evaluation criteria for new platform adoption, balancing innovation with compliance requirements across multiple regulatory frameworks
- Oversee UI/UX, functional, and technical QA including automated browser testing and server-side data validation
Marketing Technology Program Manager
Fisher Investments | November 2019 – July 2021 | San Francisco, CA
- Managed technical integrations across enterprise MarTech stack (Tealium, Sitecore, Akamai, Rackspace, Optimizely) supporting multi-region lead generation and performance marketing
- Implemented server-side data collection using Tealium EventStream with Facebook Conversions API, Google Ads API, and LinkedIn CAPI, maintaining attribution integrity while respecting user consent choices
- Built comprehensive QA automation framework using Selenium and Puppeteer with Mocha/Chai for front-end validation and data accuracy verification
- Led technical conversion of Excel-based financial calculator to production-ready ES6 JavaScript with eCharts data visualization
Marketing Technology Analyst
Fisher Investments | August 2018 – November 2019 | San Francisco, CA
- Administered global privacy compliance across EMEA, APAC, and LATAM markets using Tealium iQ and OneTrust, implementing GDPR (opt-in) and CCPA (opt-out) consent frameworks with region-specific tag governance
- Managed Tealium iQ tag management configurations and deployment workflows, including custom JavaScript extensions and data layer standardization
- Configured Optimizely Full Stack and Web Experimentation platforms, integrating with Sitecore and Contao CMS for multivariate testing
- Optimized web performance using Real User Monitoring (RUM) and synthetic monitoring, establishing performance benchmarks for Time to First Byte (TTFB) and First Contentful Paint (FCP)
Digital Marketing and Communications Manager
California Institute of Integral Studies | October 2016 – August 2018 | San Francisco, CA
- Developed a comprehensive digital marketing & communications strategy
- Managed social media marketing including creative design, audience targeting, and campaign management
Senior Admissions Manager
California Institute of Integral Studies | December 2014 – October 2016 | San Francisco, CA
- Oversaw Admissions Department operations, including inquiry, application, and decisions processing
- Developed admission policies and led new counselor onboarding programs
Director of Financial Services
Comcourse | October 2012 – December 2014 | Santa Cruz, CA
- Managed partnerships with three universities to maximize efficiency in financial aid and business office operations
- Ensured compliance with FERPA, Federal Student Aid Handbook, and US Department of Education regulations
Assistant Language Teacher
Japan Exchange Teaching (JET) Program | August 2008 – August 2012 | Nakijin, Japan
- Primary foreign language instructor teaching English at five elementary and junior high schools to 600+ students
Technical Projects
OBSF Surf – Real-time Oceanographic Data Application
obsf.surf ↗AI-Powered Analysis: Developed "Surf AI" using machine learning algorithms to analyze real-time oceanographic conditions based on 10 years of personal surf logs.
TokiCoin – Blockchain Development & Tokenomics
tokicoin.netlify.app ↗Blockchain Integration: Developed and deployed a custom cryptocurrency token on the Algorand network.
Claude Artifacts
Interactive web applications and tools built using Claude's artifact system:
Safety assessment tool for evaluating child-friendly environments
Code translation tool with type annotations
Interactive map for discovering surf spots worldwide
An app that adds furigana (phonetic reading aids) to Japanese text
An app that helps create fun and engaging prompts for AI models